The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc….
Accounting vs. Book-keepingBook-keeping concerns itself with the recording (correctly and in a set of books) of those transactions that result in the transfer of money or money’s worth. Whereas accounting is comprehensive in perspective. It extends to classifying, summarizing, presenting…
Over the years, working in senior marketing roles for large corporations, I’ve been fortunate enough to have experienced the introduction of many new marketing automation and internet based technologies. Many companies have prospered from these new technologies, whilst others have…
1.INTRODUCTION: World economies have recognized Information Technology as an effective tool in catalyzing the economic activity in efficient governance and in developing human resource. They have made significant investments in it and successfully integrated it with the development process, thereby…
