Why should you focus on digital marketing rather than traditional forms of marketing? The answer is simple Digital marketing provides better returns than traditional advertising methods, better customer retention and enables you to communicate with customers in an environment they…

What are the defining traits of digital marketing? 1. Cost: While the importance of traditional marketing is nearly nil, it is also evident that traditional media outlets – such as television, radio and newspapers ads – can be very expensive….

There are tons of ways to sell you’re products online. But yet people still have a hard time selling them. One of the easiest ways to sell your product is to sell them on eBay. This is one of the…

At first it seems that a Capture Manger is a new name for Proposal Manager in the Federal marketplace but after investigation, the duties of a Capture Manager are similar but involve a lot more responsibility. For example, a Capture…

You probably know a few Internet marketing courses online, but do you know which ones are best? Or, what those courses should include, which would guarantee that following them, you would make most money? Give me 2 minutes and I will…

Today, digital marketing always makes use of and relies heavily on search engine optimization or SEO. This is because SEO is one of the most effective strategies you can use to make your brand be more recognizable and well-known in…

The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc….

Over the years, working in senior marketing roles for large corporations, I’ve been fortunate enough to have experienced the introduction of many new marketing automation and internet based technologies. Many companies have prospered from these new technologies, whilst others have…

The use of social media in marketing is 2-pronged. It should not be taken absolutely well, neither should it be treated as totally irrelevant in online marketing. Social media is a service that allows you to interact with people and…

While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively! To explain, the definition of digital marketing is: the use of…